Corporate script written for Oobli Chocolates.
| VIDEO: | AUDIO: |
| GRAPHIC OPEN | GRAPHIC OPEN |
| MUSIC: | (VOICE-OVER #1): PROTEIN PROVIDES ESSENTIAL NUTRITION FOR A HEALTHY BODY – IT HELPS KEEP YOU FULL, BUILDS MUSCLE, & IS BENEFICIAL TO YOUR BONES – BUT DID YOU KNOW PROTEIN CAN ALSO BE THE ANSWER TO SATISFYING YOUR SWEET TOOTH? CUTTING BACK ON OR CLOSELY MONITORING ONE’S SUGAR INTAKE IS A GOAL MANY SEEK TO ACHIEVE TO BOOST GENERAL WELL-BEING OR MANAGE HEALTH ISSUES. HOWEVER, SUGAR REDUCTION CAN BE TRICKY, AS SUGAR IS LARGELY PREVALENT IN MANY PACKAGED FOODS. GLOBALLY, OUR FOOD SYSTEM IS OVERLOADED WITH ULTRA-PROCESSED FOOD PRODUCTS THAT SIGNIFICANTLY IMPACT CHRONIC CONDITIONS LIKE OBESITY & TYPE 2 DIABETES. HOWEVER, A SWEETER, HEALTHIER OPTION CAN BE FOUND IN NATURE. SWEET PROTEINS, NATURALLY DERIVED FROM FRUIT USING PRECISION FERMENTATION, PROVIDE A GAME-CHANGING SWEET ALTERNATIVE THAT IS BETTER FOR YOUR BLOOD SUGAR, YOUR GUT, & YOUR OVERALL WELLNESS. |
| Jason Ryder Adjunct Professor, UC Berkeley CTO, Oobli, Inc. | (SOUND-BITE #1): Please BRIEFLY discuss what sweet proteins are. Where do sweet proteins come from? How do sweet proteins work? Why are sweet proteins a better alternative for the planet than sugar? Why are sweet proteins a better alternative to other sweeteners? (I.e., they aren’t artificial, they are easier on the gut than other sugar replacements like sugar alcohols, etc.) Who are sweet proteins a good option for? (I.e., people with diabetes, anyone with gut issues, people looking to cut back on sugar intake for general wellness, etc.) ANYTHING ELSE YOU’D LIKE TO ADD TO HELP SET UP THE STORYLINE CAN BE ASKED HERE. |
| (VOICE-OVER #2): OOBLI, A FOOD TECHNOLOGY COMPANY, HARNESSES ITS UNIQUE PRECISION FERMENTATION METHOD TO CREATE MOUTH-WATERING CHOCOLATES BASED ON NATURALLY DERIVED SWEET PROTEINS. MADE UP OF A TEAM OF BIOLOGISTS, ENGINEERS, FOOD LOVERS, HEALTH ADVOCATES, & ENVIRONMENTALISTS, OOBLI’S TEAM WORKS WITH A MISSION TO TRANSFORM THE WORLD WITH HEALTHY SWEETNESS. OOBLI’S CHOCOLATES PROVIDE AN OPTION FOR PEOPLE TO FINALLY SATISFY THEIR SUGAR CRAVINGS WITHOUT SACRIFICING DIETARY GOALS. OOBLI CHOCOLATES ARE FREE FROM ARTIFICIAL SWEETENERS, SUGAR ALCOHOLS, GLUTEN, DAIRY, NUTS, & SOY – MAKING THEM GUT & DIABETIC-FRIENDLY. OPERATING UNDER A BELIEF THAT FOOD SHOULD NOT ONLY TASTE GOOD BUT DO GOOD, OOBLI PRODUCTS ARE ALSO GOOD FOR THE PLANET. SWEET PROTEINS PROVIDE A WAY TO TANTALIZE TASTE BUDS WITHOUT SACRIFICING THE ENVIRONMENT IN THE WAY CONVENTIONAL SUGAR PRODUCTION NEGATIVELY IMPACTS CLIMATE CHANGE. | |
| Ali Wing CEO Oobli, Inc. | (SOUND-BITE #2): What is the mission of Oobli? (To not just create your own products, but to enable the food and restaurant industry as a whole to create better products with Oobli sweet proteins that are both good for us and the planet, etc.) Please discuss the concepts and principles your food technology company was founded on, as well as its main objectives and focus. (This would be a good place to mention how Oobli was based on early sweet proteins research that came from one of the founder’s mothers having cancer, how the research for Miraculin is known for helping people recover their taste after losing it from certain conditions, etc.) ANYTHING ELSE YOU’D LIKE TO ADD CAN BE ASKED HERE. |
| (VOICE-OVER #3): OUR TYPICAL, EVERYDAY DIETS ARE OFTEN FILLED WITH MORE REFINED SUGAR THAN WE REALIZE, & OUR BODIES HAVE BECOME DEPENDENT ON THE SUGAR, CRAVING IT TO AN UNHEALTHY DEGREE. MANY AMERICANS ARE CLASSIFIED AS OBESE & COUNTLESS OTHERS HAVE DEVELOPED DIABETES & OTHER HEALTH CONDITIONS FROM POOR DIETARY OPTIONS. SWEET PROTEINS CAN AID IN LOWERING OUR DEPENDENCE ON SUGAR. THOUSANDS OF TIMES SWEETER THAN SUGAR, THEY ARE SIMPLY PROTEINS THAT OUR BODIES DIGEST JUST LIKE ANY OTHER PROTEIN. OOBLI’S LOW-CALORIE, PLANT-BASED CHOCOLATES ARE A BETTER FOOD SOLUTION THAT CAN HELP REDUCE RELIANCE ON SUGAR, HELPING PEOPLE TO TAKE BACK CONTROL OF THEIR HEALTH. | |
| Chris Morell Head of Brand Oobli, Inc. | (SOUND-BITE #3): How much sweeter are sweet proteins than sugar? Are sweet proteins healthy? Are sweet proteins natural? Is there a lot of protein in sweet protein products? Are Oobli products made with GMOs? What types of dietary concerns are Oobli products suitable for? (I.e., diabetic, low-sugar, vegan, gluten-free, kosher, gut-health, etc.) What do you feel sets Oobli apart from other brands in this space that create products using sugar alternatives? ANYTHING ELSE YOU’D LIKE TO ADD CAN BE ASKED HERE. |
| (VOICE-OVER #4): UNFORTUNATELY, OUR FOOD PRODUCTION SYSTEM IS A LEADING CONTRIBUTOR TO ENVIRONMENTAL DEGRADATION. THE WORLD NEEDS BETTER, MORE SUSTAINABLE FOOD OPTIONS THAT ARE HEALTHIER FOR OUR BODIES & THE PLANET. SUGAR CANE PRODUCTION GREATLY IMPACTS CLIMATE CHANGE. EVERY 1% REDUCTION IN SUGAR PRODUCTION REPRESENTS 650,000 ACRES OF LAND SAVED. SWEET PROTEINS HAVE A LOW CARBON FOOTPRINT, LEADING TO HEALTHIER ECOSYSTEMS. PRECISION FERMENTATION TECHNOLOGY IS A SAFE, WELL-ESTABLISHED METHOD FOR PRODUCING PROTEINS THAT HAS BEEN AROUND FOR DECADES – IT’S A SUSTAINABLE WAY TO MEET THOSE CRAVINGS FOR SWEETNESS WITHOUT NEGATIVELY IMPACTING THE PLANET. | |
| Jason Ryder Adjunct Professor, UC Berkeley CTO, Oobli, Inc. | (SOUND-BITE #4): Please BRIEFLY describe how the fermentation process works. (How does it compare to brewing beer?) There are several different sweet proteins – Oobli uses brazzein – why was this the ideal sweet protein for your products? (I.e., it tastes the most like sugar, maintains its structure over a wide range of temperatures, etc.) Please briefly explain how precision fermentation helps with crop reduction. (I.e., you can use local, region-specific sugar supply as the food for fermentation, which reduces the carbon footprint as you’re not shipping raw materials, etc.) ANYTHING ELSE YOU’D LIKE TO ADD CAN BE ASKED HERE. |
| Ali Wing CEO Oobli, Inc. | (SOUND-BITE #5): What are some of the future plans of Oobli? (A great place to mention your new line of Sweet Teas; how you have an ambitious B2C and B2B strategy, including launching new Oobli products lines (direct to consumer) and partnering with big CPG companies and restaurants to create healthy, game-changing products with Oobli sweet proteins, etc.) If there’s one message you’d like to convey about how sweet proteins can change the world for the better, what would that be? |
| MUSIC: | (VOICE-OVER #5): ENJOYING SWEETS SHOULDN’T MEAN SACRIFICING TASTE, YOUR HEALTH, OR THE ENVIRONMENT. OOBLI CHOCOLATES, MADE WITH NATURE’S CANDY – SWEET PROTEINS, CATER TO YOUR CRAVINGS, HELPING YOU MAKE HEALTHIER CHOICES ONE DAY AT A TIME. LEARN MORE TODAY ABOUT OOBLI: DEMAND MORE FROM YOUR PROTEIN! |
| oobli.com Ooblisweetproteins: Instagram, TikTok BILLBOARD/CONTACT INFORMATION | (VOICE-OVER #6): FOR PRODUCT INFORMATION, GO TO OOBLI DOT COM. |